Marketing Funnel Planner
Use this skill when the user asks to "plan growth metrics", "set targets", "create OKRs", "plan a funnel", "calculate CAC/CPL/CPA", "track funnel metrics", "benchmark metrics", "set quarterly goals", "validate targets", "define key results", or mentions conversion funnel, funnel metrics, OKRs, unit economics, customer acquisition cost, or ROI calculation.
mkt-attribution
This skill should be used when the user asks to map attribution, connect initiatives to KPIs, trace content to goals, audit initiative coverage, check KPI alignment, map content to initiatives, find orphan initiatives, analyze coverage gaps, or mentions attribution mapping, KPI hierarchy, initiative-to-KPI mapping, content attribution, or coverage analysis.
ICP Research
Use this skill when the user asks to 'research my ICP', 'understand my target audience', 'create customer personas', 'analyze customer pain points', 'find voice of customer data', 'research ideal customer profile', 'understand customer psychology', 'map customer journey', 'analyze competitors', or otherwise mentions ICP, ideal customer profile, target audience research, customer research, or persona development. Provides a comprehensive methodology for deep audience intelligence gathering.
Design User Flow
Use this Skill when the user asks to "create a user flow", "map navigation", "design user journey", "create wireflow", "plan screen transitions", "map the app flow", "design navigation", or otherwise mentions user flow, wireflow, navigation map, user journey, screen transitions, or pre-interface design research. Creates user flow diagrams and wireflows for digital products.
mkt-copywriting
This skill should be used when the user asks to "write copy", "create a headline", "write a tagline", "improve my copy", "write landing page copy", "create ad copy", "write email subject lines", "write product description", "write newsletter intro", or mentions copywriting, persuasive writing, marketing copy, or conversion copy. Uses Harry Dry's Marketing Examples framework for clear, memorable, high-conversion copy.
eng-codebase-cleanup
Use this skill when the user asks to "clean up the codebase", "reorganize files", "remove dead code", "consolidate directories", "improve project structure", "clean up repo", "organize the project", or otherwise mentions codebase cleanup, file reorganization, dead code removal, or project structure improvement. It handles removal of unnecessary files while preserving functionality.
mkt-technical-writer
This skill should be used when the user asks to "document this project", "create a user guide", "write documentation", "explain this app", "create README", "write technical docs", "document the codebase", or mentions product documentation, user guides, technical writing, or translating code to documentation. Scans project structure and generates clear, user-facing documentation.
marketing-content-briefs
Use this skill when the user asks to create a content brief, write a creative brief, make content for a channel, generate content from an IMC plan, create platform-native content, write ad copy, create a social post, write content, or otherwise references content briefs, creative briefs, content creation, or platform-native content. Produces production-ready content with complete copy.
system-architecture-designer
This skill should be used when the user asks to "design system architecture", "plan the tech stack", "create database schema", "design API structure", "architect the system", "plan the backend", "design infrastructure", or mentions system architecture, technical architecture, database design, API design, or tech stack selection. Transforms product documentation into comprehensive technical blueprints.
AI Slop Remover
Use this skill when the user asks to "remove AI slop", "clean up AI code", "remove AI patterns", "fix AI-generated code", "clean up PR", "remove unnecessary comments", "fix defensive checks", or otherwise mentions AI slop, AI code cleanup, or code quality issues from AI-assisted development. It identifies and removes unnecessary comments, redundant defensive checks, unsafe casts to any, and style inconsistencies.
Plan Interviewer
Use this skill when the agent enters plan mode, when the user mentions "plan file", "spec file", "interview me about the plan", "help me think through this", or when beginning implementation planning. It conducts in-depth, multi-round interviews using the AskUserQuestion tool to surface non-obvious requirements, edge cases, and tradeoffs before writing specifications.
mkt-initiative-planner
Use this skill when the user asks to "plan an initiative", "create initiative", "validate initiative", "new growth initiative", "initiative proposal", "initiative planning", "build a campaign brief", "review my initiative", "generate ideas", "brainstorm initiatives", "score initiatives", "ICE scoring", "prioritize initiatives", or otherwise mentions initiative planning, growth initiative, campaign brief, initiative validation, idea generation, or ICE scoring.
Design System Generator
Use this skill when the user asks to 'create a design system', 'define design tokens', 'create a typography system', 'define a color palette', 'create component patterns', 'design a UI system', 'generate a style guide', or mentions design system, design tokens, typography, color palette, component specifications, or visual design standards. Transforms product documentation into comprehensive design systems with emotional design principles.
Product Funnel Planner
This skill should be used when the user asks to "plan growth metrics", "set targets", "create OKRs", "plan a funnel", "calculate CAC/CPL/CPA", "track funnel metrics", "benchmark metrics", "set quarterly goals", "validate targets", "define key results", or mentions conversion funnel, funnel metrics, OKRs, unit economics, customer acquisition cost, or ROI calculation.
mkt-lp-optimization
Use this skill when the user asks to "optimize a landing page", "improve conversion rates", "review my landing page", "create a high-converting landing page", "audit my LP", "fix my funnel", "increase signups", "reduce bounce rate", or mentions landing page design, conversion optimization, A/B testing strategy, CTA optimization, or lead magnet strategy. Provides a comprehensive conversion optimization framework based on proven psychological principles.
eng-agent-task-breakdown
This skill should be used when the user asks to "break down tasks", "create a task list", "plan implementation", "decompose architecture", "create agent tasks", "plan MVP build", "break down feature", "create execution plan", or mentions task breakdown, agent development workflow, or implementation planning. Two-phase workflow for AI agent development with granular, testable tasks.
mkt-imc
This skill should be used when the user asks to "create an IMC plan", "develop integrated marketing", "build a campaign strategy", "plan a product launch", "create marketing communications", or mentions IMC, integrated marketing, multi-channel marketing, or campaign planning. Helps plan content pillars, angles, and allocation across channels.
tool-skill-development
This skill should be used when the user wants to "create a skill", "add a skill to plugin", "write a new skill", "improve skill description", "organize skill content", or needs guidance on skill structure, progressive disclosure, or skill development best practices for Claude Code plugins.
security-audit
Use this skill when a user asks to "audit security", "check for vulnerabilities", "security review", "find security issues", "pentest the code", "check for SQL injection", "review auth security", or otherwise mentions security audit, vulnerability assessment, OWASP, security hardening, or penetration testing. Provides a comprehensive security vulnerability assessment covering OWASP Top 10 and beyond.
prod-fairflow-calculator
This skill should be used when the user asks to "plan a FairFlow campaign", "calculate LP APR", "estimate LM spend", "project TVL growth", "evaluate campaign efficiency", "set campaign targets", "calculate break-even", or mentions FairFlow, liquidity mining, LP yield, MEV redistribution, campaign ROI, or DeFi yield calculations.
mkt-diagnosis
This skill should be used when the user asks to "diagnose the problem", "find root cause", "why is this underperforming", "what's causing the drop", "analyze the problem", "break down the issue", "build a logic tree", "identify root cause", or mentions problem diagnosis, root cause analysis, logic trees, MECE decomposition, hypothesis testing, or structured problem solving.
design-brand-system-generation
Use this skill when the user asks to "create a design system", "build brand identity", "create brand guidelines", "define brand voice", "define design tokens", "create typography system", "define color palette", "create component patterns", "design UI system", "generate style guide", "brand strategy", "brand personality", "brand archetype", or otherwise mentions design system, brand identity, brand guidelines, brand voice, brand personality, design tokens, typography, color palette, component specifications, or visual design standards. It transforms product documentation into a comprehensive brand identity and implementable design system — covering strategy and personality through visual identity, design tokens, and component specifications.