competitive-landscape
wshobsonThis skill should be used when the user asks to "analyze competitors", "assess competitive landscape", "identify differentiation", "evaluate market positioning", "apply Porter's Five Forces", or requests competitive strategy analysis.
paid-ads
davila7When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
referral-program
davila7When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.
SEO Optimizer
davila7Search Engine Optimization specialist for content strategy, technical SEO, keyword research, and ranking improvements. Use when optimizing website content, improving search rankings, conducting keyword analysis, or implementing SEO best practices. Expert in on-page SEO, meta tags, schema markup, and Core Web Vitals.
regulatory-affairs-head
davila7Senior Regulatory Affairs Manager expertise for HealthTech and MedTech companies. Provides strategic regulatory guidance, submission management, regulatory pathway analysis, global compliance coordination, and cross-functional team leadership. Use for regulatory strategy development, submission planning, regulatory risk assessment, and team coordination activities.
launch-strategy
davila7When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
marketing-strategy-pmm
davila7Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
fda-consultant-specialist
davila7Senior FDA consultant and specialist for medical device companies including HIPAA compliance and requirement management. Provides FDA pathway expertise, QSR compliance, cybersecurity guidance, and regulatory submission support. Use for FDA submission planning, QSR compliance assessments, HIPAA evaluations, and FDA regulatory strategy development.
marketing-demand-acquisition
davila7Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when planning demand generation campaigns, optimizing paid media, building SEO strategies, establishing partnerships, or when user mentions demand gen, paid ads, LinkedIn ads, Google ads, CAC, acquisition, lead generation, or pipeline generation.
free-tool-strategy
davila7When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing — useful for founders and technical marketers.
content-creator
davila7Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or when user mentions content creation, brand voice, SEO optimization, social media marketing, or content strategy.
ceo-advisor
davila7Executive leadership guidance for strategic decision-making, organizational development, and stakeholder management. Includes strategy analyzer, financial scenario modeling, board governance frameworks, and investor relations playbooks. Use when planning strategy, preparing board presentations, managing investors, developing organizational culture, making executive decisions, or when user mentions CEO, strategic planning, board meetings, investor updates, organizational leadership, or executive strategy.
executing-marketing-campaigns
davila7Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement.
cto-advisor
davila7Technical leadership guidance for engineering teams, architecture decisions, and technology strategy. Includes tech debt analyzer, team scaling calculator, engineering metrics frameworks, technology evaluation tools, and ADR templates. Use when assessing technical debt, scaling engineering teams, evaluating technologies, making architecture decisions, establishing engineering metrics, or when user mentions CTO, tech debt, technical debt, team scaling, architecture decisions, technology evaluation, engineering metrics, DORA metrics, or technology strategy.
game-changing-features
davila7Find 10x product opportunities and high-leverage improvements. Use when user wants strategic product thinking, mentions '10x', wants to find high-impact features, or says 'what would make this 10x better', 'product strategy', or 'what should we build next'.
pricing-strategy
davila7When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.
server-management
davila7Server management principles and decision-making. Process management, monitoring strategy, and scaling decisions. Teaches thinking, not commands.
database-design
davila7Database design principles and decision-making. Schema design, indexing strategy, ORM selection, serverless databases.
product-manager-toolkit
davila7Comprehensive toolkit for product managers including RICE prioritization, customer interview analysis, PRD templates, discovery frameworks, and go-to-market strategies. Use for feature prioritization, user research synthesis, requirement documentation, and product strategy development.
competitive-landscape
sickn33This skill should be used when the user asks to "analyze competitors", "assess competitive landscape", "identify differentiation", "evaluate market positioning", "apply Porter's Five Forces", or requests competitive strategy analysis.
analytics-tracking
sickn33Design, audit, and improve analytics tracking systems that produce reliable, decision-ready data. Use when the user wants to set up, fix, or evaluate analytics tracking (GA4, GTM, product analytics, events, conversions, UTMs). This skill focuses on measurement strategy, signal quality, and validation— not just firing events.
hybrid-cloud-architect
sickn33Expert hybrid cloud architect specializing in complex multi-cloud solutions across AWS/Azure/GCP and private clouds (OpenStack/VMware). Masters hybrid connectivity, workload placement optimization, edge computing, and cross-cloud automation. Handles compliance, cost optimization, disaster recovery, and migration strategies. Use PROACTIVELY for hybrid architecture, multi-cloud strategy, or complex infrastructure integration.
programmatic-seo
sickn33Design and evaluate programmatic SEO strategies for creating SEO-driven pages at scale using templates and structured data. Use when the user mentions programmatic SEO, pages at scale, template pages, directory pages, location pages, comparison pages, integration pages, or keyword-pattern page generation. This skill focuses on feasibility, strategy, and page system design—not execution unless explicitly requested.
seo-content-planner
sickn33Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning.
pricing-strategy
sickn33Design pricing, packaging, and monetization strategies based on value, customer willingness to pay, and growth objectives.
startup-business-analyst-business-case
sickn33Generate comprehensive investor-ready business case document with market, solution, financials, and strategy
startup-analyst
sickn33Expert startup business analyst specializing in market sizing, financial modeling, competitive analysis, and strategic planning for early-stage companies. Use PROACTIVELY when the user asks about market opportunity, TAM/SAM/SOM, financial projections, unit economics, competitive landscape, team planning, startup metrics, or business strategy for pre-seed through Series A startups.
ReasoningBank Intelligence
ruvnetImplement adaptive learning with ReasoningBank for pattern recognition, strategy optimization, and continuous improvement. Use when building self-learning agents, optimizing workflows, or implementing meta-cognitive systems.
ad-creative
coreyhaines31Use when the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions "ad copy variations," "ad creative," "generate headlines," "RSA headlines," "bulk ad copy," "ad iterations," "creative testing," or "ad performance optimization." This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.
site-architecture
coreyhaines31When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," or "website planning." NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema-markup.
content-strategy
coreyhaines31When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
revops
coreyhaines31When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' or 'data hygiene.' For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy.
pricing-strategy
coreyhaines31When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.
Free Tool Strategy
coreyhaines31Use this when the user wants to plan, evaluate, or build a free tool for marketing purposes — e.g., lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," or "free resource." This skill bridges engineering and marketing and is useful for founders and technical marketers.
referral-program
coreyhaines31When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.
Paid Ads
coreyhaines31When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, audience targeting, and optimization. For bulk ad creative generation and iteration, see ad-creative.
launch-strategy
coreyhaines31When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
scientific-problem-selection
anthropicsThis skill should be used when scientists need help with research problem selection, project ideation, troubleshooting stuck projects, or strategic scientific decisions. Use this skill when users ask to pitch a new research idea, work through a project problem, evaluate project risks, plan research strategy, navigate decision trees, or get help choosing what scientific problem to work on. Typical requests include "I have an idea for a project", "I'm stuck on my research", "help me evaluate this project", "what should I work on", or "I need strategic advice about my research".
campaign-planning
anthropicsPlan marketing campaigns with objectives, audience segmentation, channel strategy, content calendars, and success metrics. Use when launching a campaign, planning a product launch, building a content calendar, allocating budget across channels, or defining campaign KPIs.
competitive-analysis
anthropicsResearch competitors and compare positioning, messaging, content strategy, and market presence. Use when analyzing a competitor, building battlecards, identifying content gaps, comparing feature messaging, or preparing competitive positioning recommendations.
search-strategy
anthropicsQuery decomposition and multi-source search orchestration. Breaks natural language questions into targeted searches per source, translates queries into source-specific syntax, ranks results by relevance, and handles ambiguity and fallback strategies.
testing-guide
fullstackheroWrite unit tests, integration tests, and architecture tests for FSH features. Use when adding tests or understanding the testing strategy.
create-plan
antinomyhqGenerate detailed implementation plans for complex tasks. Creates comprehensive strategic plans in Markdown format with objectives, step-by-step implementation tasks using checkbox format, verification criteria, risk assessments, and alternative approaches. All plans MUST be validated using the included validation script. Use when users need thorough analysis and structured planning before implementation, when breaking down complex features into actionable steps, or when they explicitly ask for a plan, roadmap, or strategy. Strictly planning-focused with no code modifications.
design-patterns
TencentBlueKingBK-CI project design patterns practical guide, covering the factory pattern, strategy pattern, observer pattern, decorator pattern, template method, and their practical applications within the project. Intended for users learning design patterns, refactoring code, designing extensible architectures, or understanding project design.
Product Manager Toolkit
alirezarezvaniComprehensive toolkit for product managers including RICE prioritization, customer interview analysis, PRD templates, discovery frameworks, and go-to-market strategies. Use for feature prioritization, user research synthesis, requirement documentation, and product strategy development.
content-creator
alirezarezvaniCreate SEO-optimized marketing content with a consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or when user mentions content creation, brand voice, SEO optimization, social media marketing, or content strategy.
marketing-demand-acquisition
alirezarezvaniMulti-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups
marketing-strategy-pmm
alirezarezvaniProduct marketing skill for positioning, go-to-market (GTM) strategy, competitive intelligence, and product launches. Covers April Dunford positioning, ideal customer profile (ICP) definition, competitive battlecards, launch playbooks, and international market entry.