Designs pitch deck storylines for investors, partners, and customers. Provides slide-by-slide content with key messages, data points, and storytelling structure.
Crafts compelling pitch deck narratives. A great pitch deck doesn't just inform — it makes the audience believe in your vision. Content and story first, slides second.
| Trigger | Behavior | |---------|----------| | Fundraising preparation | Investor pitch deck | | Partner outreach | Partnership deck | | Enterprise sales | Sales deck | | "pitch deck", "피치덱" | Interactive deck builder |
## Slide 1: Title
**Content**: Company name, tagline, your name, date
**Key message**: One sentence that captures what you do
## Slide 2: Problem
**Content**: The pain you're solving
**Key message**: Make them FEEL the problem
**Tips**:
- Use a specific story or scenario
- Quantify the pain ($, time, frustration)
- "X million people face this problem every day"
## Slide 3: Solution
**Content**: Your product in action
**Key message**: How you solve the problem differently
**Tips**:
- Demo screenshot or product visual
- Show, don't tell
- Keep it simple — one core value proposition
## Slide 4: How It Works
**Content**: 3-step process or product flow
**Key message**: It's not magic — here's the mechanism
**Tips**:
- Maximum 3 steps
- Visual flow diagram preferred
- Focus on user experience, not technology
## Slide 5: Traction / Validation
**Content**: Metrics that prove momentum
**Key message**: This is already working
**Data points**: Revenue, users, growth rate, retention, NPS
**Tips**:
- Up-and-to-the-right chart
- If pre-revenue: waitlist, LOIs, partnerships, user engagement
- Highlight growth RATE, not just absolute numbers
## Slide 6: Market Size
**Content**: TAM → SAM → SOM with sources
**Key message**: The opportunity is massive
**Tips**:
- Bottom-up calculation > top-down
- SAM/SOM are more important than TAM
- Cite credible sources
## Slide 7: Business Model
**Content**: How you make money
**Key message**: Clear path to revenue
**Tips**:
- Pricing tiers if SaaS
- Unit economics (LTV, CAC, margins)
- Expansion revenue strategy
## Slide 8: Competition
**Content**: Positioning matrix (NOT a feature comparison)
**Key message**: Why you win in your specific niche
**Tips**:
- 2x2 matrix with meaningful axes
- Don't say "no competitors" (red flag)
- Show your unique position
## Slide 9: Team
**Content**: Founders + key hires
**Key message**: Why THIS team will win
**Tips**:
- Relevant experience (domain expertise, exits)
- Team completeness (tech + business + domain)
- Photos + name + one-line credential
## Slide 10: Financials
**Content**: Revenue projections (3 years), key assumptions
**Key message**: Credible path to scale
**Tips**:
- Bottom-up projections, not top-down
- Show key assumptions explicitly
- Include current burn rate and runway
## Slide 11: The Ask
**Content**: Amount, use of funds, milestones this enables
**Key message**: Here's what we need and what we'll achieve
**Tips**:
- Specific amount (range OK: "$2-3M")
- 3-4 use of funds categories with percentages
- Milestones this funding achieves (18 months)
## Slide 12: Contact
**Content**: Thank you, contact info, CTA
**Key message**: Let's continue the conversation
Problem (emotional hook)
→ Insight (why now, why this matters)
→ Solution (your product)
→ Proof (traction, data)
→ Vision (where this goes)
→ Ask (how to make it happen)
The "So What?" Test: Every slide must answer "why should the investor care?"
| Audience | Slides | Focus | |----------|--------|-------| | Pre-seed/Angel | 8-10 | Team, vision, early validation | | Seed | 10-12 | PMF signals, early metrics, market | | Series A | 12-15 | Growth metrics, unit economics, scale plan | | Partner | 6-8 | Mutual value, integration, audience | | Sales | 8-10 | Customer problem, ROI, case studies |
| Mistake | Fix | |---------|-----| | Too many slides (20+) | Cut to 12, use appendix | | Feature list instead of story | Lead with problem and benefit | | "No competition" | Show how you're positioned differently | | Unrealistic projections | Bottom-up with explicit assumptions | | Too much text per slide | 1 key message per slide, visuals > text | | Missing the ask | Always end with clear, specific ask |
| Tool | Purpose | |------|---------| | Write | Generate deck content outline | | Read | Reference company metrics, PRD |
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Category:business