conversion-diagnostic-kit

When to Use

• Sudden drops in conversion, AOV, or checkout completion.
• Preparing experiment backlogs tied to funnel pain points.
• Aligning engineering, UX, and marketing on remediation priorities.

Framework

1. Signal Stack – analytics, heatmaps, session replay, VOC, performance metrics.
2. Segmentation Grid – device, channel, geography, campaign, customer type.
3. Issue Taxonomy – UX friction, merchandising mismatch, technical/performance, policy/payment.
4. Prioritization Model – score by impact, confidence, effort, and guardrail risk.
5. Action Tracker – link issues to owners, experiments, or engineering tickets.

Templates

• Conversion diagnostic workbook (data inputs, findings, recommended tests).
• Standup agenda for cross-functional conversion war rooms.
• Experiment brief template with hypothesis, KPIs, guardrails.

Tips

• Pair quant data with VOC clips for stakeholder alignment.
• Keep diagnostics lightweight (48-hour turnaround) for high-velocity campaigns.
• Use alongside diagnose-conversion-drop command for automated reporting.

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