launch-plays

When to Use

• Planning upcoming product/feature launches.
• Auditing current launch processes for efficiency gaps.
• Onboarding new PMMs or cross-functional launch partners.

Framework

1. Tiering Model – define Tier 1/2/3 criteria (impact, audience, readiness) with required workstreams.
2. Workstreams – campaign, content, enablement, comms, success, ops, product readiness.
3. RACI – assign responsible/approver for each deliverable.
4. Cadence – stand-up schedule, checkpoints, risk reviews.
5. Measurement – KPI stack + reporting templates.

Templates

• Launch plan board (Notion/Jira/Asana) with tasks + owners.
• Brief template capturing audience, goals, narrative, dependencies.
• Retro template for capturing learnings.

Tips

• Lock tier and scope early to prevent scope creep.
• Maintain a risk log with mitigation owners.
• Pair with workflow-testing and automation teams to confirm infra readiness.

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