media-database

When to Use

• Building pitch lists for launches or thought-leadership campaigns.
• Cleaning and deduping media contacts after staffing changes.
• Tracking interactions, responses, and embargo agreements.

Framework

1. Research – pull inputs from tools (MuckRack, Propel, manual research) covering recent articles, beats, social handles.
2. Segmentation – categorize by beat, outlet tier, region, relationship status, preferred format.
3. Compliance – store consent notes, GDPR considerations, embargo agreements, NDAs.
4. Maintenance – monthly hygiene (bounces, role changes, new publications).
5. Insights – log interactions to inform future pitches and avoid over-contacting.

Templates

• Media list CSV schema.
• Outreach CRM board (status, last touch, next step).
• Consent/embargo tracking sheet.

Tips

• Keep tags consistent so filters work across launches.
• Track social handles for quick DM coordination during crises.
• Note journalist preferences (format, lead time, exclusives) to personalize outreach.

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