value-story-framework

When to Use

• Translating discovery insights into quantified impact stories.
• Preparing executive briefings or RFP narrative sections.
• Aligning sellers, value engineers, and finance on assumptions.

Framework

1. Headline Impact – state quantified outcome (savings, revenue, risk reduction) with time horizon.
2. Driver Pillars – break impact into 3-4 drivers with supporting data or benchmark references.
3. Proof Layer – attach customer stories, product metrics, or analyst stats per driver.
4. Execution Plan – outline phases, required resources, and success metrics.
5. Decision Ask – specify commitments, timeline, and next-step expectations.

Templates

• Value narrative deck outline (headline, drivers, proof, plan, ask).
• ROI/TCO worksheet with inputs, assumptions, scenario toggles.
• Executive one-pager layout for CXO readouts.

Tips

• Keep assumptions transparent; include sensitivity +/- ranges.
• Mirror customer language from discovery to reinforce credibility.
• Pair with cxo-briefing-kit to ensure outputs land with each stakeholder.

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