technical-audit

plugin: seo updated: 2026-01-20

Technical Audit

When to Use

• Auditing pages for technical SEO issues
• Analyzing Core Web Vitals performance
• Checking schema markup implementation
• Validating crawlability and indexability

Audit Categories

1. Indexability

| Check | Requirement | Severity | |-------|-------------|----------| | Title Tag | Present, 50-60 chars, contains keyword | CRITICAL | | Meta Description | Present, 150-160 chars | HIGH | | Canonical Tag | Present, self-referencing or correct | HIGH | | Robots Meta | No noindex on important pages | CRITICAL | | Robots.txt | Not blocking important content | CRITICAL |

2. Content Structure

| Check | Requirement | Severity | |-------|-------------|----------| | H1 Tag | Exactly 1, contains keyword | CRITICAL | | Heading Hierarchy | H1 -> H2 -> H3 (no skips) | HIGH | | Word Count | Meets or exceeds competitor benchmark | MEDIUM | | Content Uniqueness | No duplicate content issues | HIGH |

3. Core Web Vitals

| Metric | Good | Needs Improvement | Poor | |--------|------|-------------------|------| | LCP (Largest Contentful Paint) | <2.5s | 2.5s-4.0s | >4.0s | | INP (Interaction to Next Paint) | <200ms | 200ms-500ms | >500ms | | CLS (Cumulative Layout Shift) | <0.1 | 0.1-0.25 | >0.25 |

Measurement Methods:

1. Chrome DevTools MCP (preferred)
2. PageSpeed Insights API
3. Lighthouse CLI
4. Manual measurement via web.dev

4. Schema Markup

| Page Type | Recommended Schema | |-----------|-------------------| | Article/Blog | Article, BlogPosting | | FAQ page | FAQPage | | How-to guide | HowTo | | Product page | Product | | Local business | LocalBusiness | | Person/Author | Person |

5. Links

| Check | Requirement | Severity | |-------|-------------|----------| | Internal Links | Minimum 3 per page | HIGH | | Broken Links | 0 | CRITICAL | | External Links | At least 1 authoritative | LOW | | Orphan Pages | 0 (all pages linked from somewhere) | MEDIUM |

Audit Process

Step 1: Fetch Page

# Use WebFetch or curl
curl -s "$URL" > page.html

Step 2: Parse Structure

• Extract title, meta description, canonical
• Map heading hierarchy
• Count words
• List all links

Step 3: Analyze Performance

• Use PageSpeed Insights API or Chrome DevTools MCP
• Document all Core Web Vitals
• Note specific issues (large images, render-blocking JS)

Step 4: Check Schema

• Look for JSON-LD in page source
• Validate using Google Rich Results Test
• Note missing or incomplete properties

Step 5: Score and Report

• Calculate overall score (0-100)
• List all issues by severity
• Provide specific fix recommendations

Output Format

## Technical SEO Audit Report

**URL**: {url}
**Date**: {date}
**Overall Score**: {score}/100

### Core Web Vitals
| Metric | Value | Status |
|--------|-------|--------|
| LCP | {value}s | GOOD/NEEDS IMPROVEMENT/POOR |
| INP | {value}ms | GOOD/NEEDS IMPROVEMENT/POOR |
| CLS | {value} | GOOD/NEEDS IMPROVEMENT/POOR |

**Measurement Method**: {Chrome DevTools MCP | PageSpeed API | Lighthouse | Manual}

### Issues Found

**CRITICAL ({count})**:
1. {issue} - {location} - {fix recommendation}

**HIGH ({count})**:
1. {issue} - {location} - {fix recommendation}

**MEDIUM ({count})**:
1. {issue} - {location} - {fix recommendation}

### Recommendations
1. {priority fix 1}
2. {priority fix 2}
3. {priority fix 3}