Use this skill when auditing SEO, analyzing Core Web Vitals, verifying meta tags, checking structured data, or troubleshooting analytics implementations. Covers Google Search Console, Google Analytics 4, Cloudflare Web Analytics, and technical SEO best practices.
Audit SEO, verify analytics, and optimize Core Web Vitals.
Use for:
# 1. Run Lighthouse audit
npx lighthouse https://yoursite.com --output=html --output-path=./audit.html
# 2. Check Core Web Vitals
npx lighthouse https://yoursite.com --only-categories=performance
# 3. Validate structured data
# Open: https://search.google.com/test/rich-results
<title>Page Title - Brand (50-60 chars)</title>
<meta name="description" content="Description (150-160 chars)" />
<meta name="robots" content="index, follow" />
<link rel="canonical" href="https://domain.com/page/" />
<meta property="og:type" content="website" />
<meta property="og:url" content="https://domain.com/" />
<meta property="og:title" content="Title" />
<meta property="og:description" content="Description" />
<meta property="og:image" content="https://domain.com/og-image.png" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content="Title" />
<meta name="twitter:description" content="Description" />
<meta name="twitter:image" content="https://domain.com/og-image.png" />
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Person",
"name": "Name",
"jobTitle": "Title",
"url": "https://domain.com"
}
</script>
<script
async
src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"
></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag() {
dataLayer.push(arguments);
}
gtag("js", new Date());
gtag("config", "G-XXXXXXXXXX", {
anonymize_ip: true,
cookie_flags: "SameSite=None;Secure",
});
</script>
<script
defer
src="https://static.cloudflareinsights.com/beacon.min.js"
data-cf-beacon='{"token": "YOUR_TOKEN"}'
></script>
| Metric | Good | Needs Improvement | Poor | | ------------------------------- | ------- | ----------------- | ------- | | LCP (Largest Contentful Paint) | < 2.5s | 2.5s - 4s | > 4s | | INP (Interaction to Next Paint) | < 200ms | 200ms - 500ms | > 500ms | | CLS (Cumulative Layout Shift) | < 0.1 | 0.1 - 0.25 | > 0.25 |
| Tool | URL | Purpose | | ------------------ | ------------------------------------------- | --------------- | | PageSpeed Insights | https://pagespeed.web.dev | Core Web Vitals | | Rich Results Test | https://search.google.com/test/rich-results | Schema.org | | OpenGraph.xyz | https://www.opengraph.xyz | Social preview |
index.html - Meta tags, analytics scripts, Schema.orgrobots.txt - Crawler directives, sitemap referencesitemap.xml - URL list, lastmod datesmanifest.json - PWA config| Issue | Fix |
| -------------------------- | -------------------------------- |
| Meta description too short | Use 150-160 characters |
| Missing canonical URL | Add <link rel="canonical"> |
| OG image wrong size | Use 1200x630 for best display |
| Schema.org errors | Test with Rich Results Test |
| Analytics not firing | Check browser console for errors |
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Category:developer